Is it possible to imagine a world where the waste generated can become inputs for new materials?

That is the main proposal of the circular economy, with the creation of a new model of cyclical and continuous production, with a focus on waste reduction, reuse of residues, and reintroduction of material in the production cycle.

The circular economy is now part of regulations in many countries and demands joint efforts to be implemented.

According to the Ellen MacArthur Foundation, the principles of a circular economy are:

• Rethink and redesign products and packaging, eliminating waste and pollution from the beginning;
• Keep materials in use: ensure the durability of products and that post-consumer waste returns to the production process with the same value;
• Regenerate natural systems: keep them alive after use.

Recycling is an important process within the concept of circularity, being preceded by several actions that bring functionality to the entire system. Assuring the recyclability and recycling of post-consumer materials is essential to ensure the circularity of products and packaging.